You've heard it before when it comes to hair salon marketing - it's the little things that make the biggest difference. It doesn't matter if we're talking about your college degree, your marriage, or your hair salon services. Let's look at what really drives new clients to your business and how your hair salon marketing can grow your business.
Too often, the owner of a hair salon is far too busy focusing in the business rather than focusing on the business. What does this mean? It means that you should not be spending your days in the salon doing the "day to day" tasks, but rather you should be focusing on the long-term tasks like hair salon marketing that can reward you with a much higher payoff and over the long term.
To be successful you must create a hair salon marketing plan and you must use it. It really is that simple. Studies show that when it comes to hair salon marketing, those with a marketing plan will on average see a 30% higher sales volume that those that do not. How do you put together that marketing plan? Glad you asked.
1. First, study your salon and why clients choose to buy from your hair salon.
2. Document those reasons.
3. Create your message based on the results from #1.
4. Now break your marketing plan into segments like advertising plan, online marketing plan, newsletter plan, and even referral marketing plan.
5. Review your plan at least every two weeks and if at all possible once a week.
If you invest the necessary time to create a marketing "System" for your business, you will eliminate waste, duplication, lost sales, and chaos. System is an acronym for Save, Yourself, Stress, Time, Energy, and Money.
In almost all businesses including your hair salon 80% of your revenue will come from 20% of your clients. That means you need to do something outstanding with your hair salon marketing campaign and you should consider focusing that campaign on customers, you already have in an effort to improve that 80/20 ratio. Consider using newsletters, discount cards, or direct mail outs to encourage your current client base to return more often.
After you put so much effort into your hair salon marketing plan don't just assume it's working. You should test and track the marketing you implement as you go, after all you don't' want to be wasting money on marketing that isn't working. You will also want to analyze your profits from your hair salon marketing campaign. It's how you'll know what really works, what should stay, and what should go.
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